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Built by Magnus

Ryan Morrison / Magnus Von Robotsson / Boise, Idaho

I turn strange ideas into campaigns, products, and worlds people remember.

Creative technologist. Content producer. Social media specialist.

I work across concept, copy, social, photo and video, web, and AI-assisted production. The format changes. The job stays the same: find the human idea, then make it real.

Keep the strange human part.
Make the machinery disappear.

Selected evidence / 01–03

Ideas made visible, useful, and alive.

No inflated numbers. Three bodies of work show how the practice moves from culture to campaign to functioning thing.

The Beardsmith barbershop storefront in Boise
Real place / living brand / Boise, Idaho

01 / The Beardsmith

A barbershop became a world people could enter.

Brand voice, social content, campaigns, photography and video, web, characters, products, and interactive experiments all grew from the culture already inside the shop.

  • Social voice
  • Campaigns
  • Photo + video
  • Web
  • World-building
Enter the case study

02 / Selected client work

Original work inside worlds people already know.

Entertainment and commercial projects sharpened the ability to respect an established voice, find room for a fresh idea, and make the result feel native to the world around it.

Selected clients and entertainment properties

Topps Nickelodeon Rick and Morty Mars Attacks Garbage Pail Kids Lucasfilm Fanatics
The Built by Magnus interactive project constellation

03 / Built by Magnus

From first idea to identity, launch, and life after launch.

Built by Magnus is the working laboratory: native apps, browser games, campaign systems, interactive art, cinematic websites, and AI-assisted production built as one evolving body of work.

It is where creative direction and technical execution stop being separate jobs.

Explore the project archive
A monumental physical collage of Ryan Morrison's hand-drawn trading-card illustrations, folded panoramas, ink studies, and painted cards

The archive / hundreds of drawings

The machinery changed.
The hand didn’t.

Years before the apps and interactive worlds, there was ink, paper, repetition, and the discipline of making one more thing.

Enter the art archive

The practice / what I bring

A small creative department in one nervous system.

I am strongest where the brief is still blurry, the story matters, and somebody has to connect the idea to the thing people actually see.

01

Direction

Concepts, campaigns, visual systems, brand voice, and the creative through-line that keeps a project coherent.

02

Content

Social strategy, copy, photography, short-form video, profiles, product stories, and useful editorial rhythm.

03

Production

Web experiences, prototypes, native apps, interactive media, and AI workflows that turn ambitious ideas into working artifacts.

04

Stewardship

Launch, iteration, support, and the unglamorous follow-through that lets good creative work survive contact with reality.

Boise / local, hybrid, or remote

Need somebody who can see the whole thing?

Available for creative, content, brand, social, and experiential roles with teams that care about the work and the people on the other side of it.

magnus@builtbymagnus.com