Ryan Morrison / Magnus Von Robotsson / Boise, Idaho

I’m Ryan Morrison.

A Boise creative producer working across social media, campaigns, art, and digital experiences.

I lead creative and social work for The Beardsmith and build websites, apps, and interactive projects as Built by Magnus.

View selected work Resume

Original artwork by Ryan Morrison

Selected work

The Beardsmith

One real shop. A connected world of content, campaigns, web, games, and a shipped iOS app.

Shop humor / brand graphic

My role

Bring the shop’s personality online.

I work with the owners and barbers to turn the room’s real personalities into photos, video, campaigns, and copy. I built the website, an original browser game, and a native iOS app so the same identity carries from the shop to the screen.

Google Business Profile / August 2026

796: Total interactions
179: Call clicks
246: Direction requests
364: Website clicks

Total interactions include call clicks, direction requests, website clicks, and 7 chat clicks.

View original report

Shop reputation + shipped product

633+: Google reviews · 4.8 stars
1 APP: Native iOS · designed + shipped

Receipts Google captures + sources

Business Profile / August 2026. 796 interactions, 3,202 profile views (+23%), and 1,218 searches (+31%). Percentage changes compare with the previous month.

Paid campaigns / Google Ads

$5,023.87: Google Ads spend managed
251K: Impressions
7.47K: Clicks
1,294: Reported calls

Calculated from the displayed totals: 2.97% CTR, $0.67 CPC, 17.3% reported calls per click, and $3.88 per reported call.

App Store launch. The Beardsmith on the App Store (opens in a new tab).

Recognition. 2026 Boise Favorites nomination (opens in a new tab).

Extended project archive

Discovery / Google

Showing up where people look.

How people found the profile Google Business Profile · August 2026

barbershop near me159
Shop name + addressthe beardsmith®, west overland road, boise, id150
barber106

View original report

Original Google local result for The Beardsmith: 4.8 stars and 633 reviews. Open the full capture to inspect its placement beneath a sponsored listing. — **In local results**“Top rated” filter · Boise, ID

Original Google AI response featuring The Beardsmith under Top Barbershops in Boise, with 4.8 stars, 633 reviews, and 3302 W Overland Road. — **In a Google AI answer**Query: “best barber in boise”

Source: Google Search. Original captures supplied September 26, 2026.

The shop is still running.

The case study ends here. The thing itself doesn’t.

Flying M Coffeehouse / Boise

Eight years curating the art wall.

I worked at Flying M from 2013 through 2024. For eight of those years, I curated the art wall: finding artists, coordinating shows, and helping their work meet an audience.

Valentine for AIDS

Art brought people together for a cause.

2020 event poster ↗

I coordinated Valentine for AIDS for five years, from 2015 through 2020.

That meant working with artists, coordinating their contributions, and helping present the work for the benefit. It was a different kind of creative production: a physical space, a shared purpose, and a lot of people to bring together.

Flying M’s 2020 event record documents the 27th annual benefit, with more than 250 local artists supporting SNAP of Boise.

Read the 2020 event record

Employment and coordination dates reflect my professional history. The linked Flying M records document the venue and event.

Licensed creative work

Original work inside worlds people already know.

Since 2019, I have worked as a Topps sketch artist, creating hundreds of commissioned illustrations across licensed entertainment properties. The brief and the deadline are part of the work, alongside the drawing.

Selected clients and entertainment properties

Selected drawings / 2017

Ink, color, and character.

Hand-drawn sketch cards, folding illustrations, and a signed artist proof. A few pieces from my Garbage Pail Kids and Wacky Packages work. Select any photograph for a closer look.

Color Garbage Pail Kids hot rod illustration across four folding panels — Battle of the BandsGarbage Pail Kids / December 2017

Signed Wacky Packages 50th anniversary artist proof in a protective case — Wacky Packages50th anniversary / personal artist proof, 2017

Black-and-white Garbage Pail Kids two-panel sketch with the artist signature — Adam-GeddonGarbage Pail Kids / November 2017

Completed color and ink Garbage Pail Kids sketch cards arranged on a wooden floor — On the studio floorGarbage Pail Kids / September 2017

Original art practice

Dot Field

Dot Field is my ongoing original art practice, built around color, character, and repetition.

I carry those drawings into interactive worlds and other projects at Built by Magnus.

Enter original work

How I work

I like seeing an idea all the way through.

I’m comfortable starting with a loose brief and staying with it through the details of making, launching, and improving the work.

That can mean finding a brand’s voice, planning a campaign, writing the copy, or shooting and editing the content. It can also mean building the website, prototype, app, or interactive piece that the idea needs.

I stay involved after launch: listening, adjusting, and keeping things working.

Get in touch

Have something in mind?
Let’s talk.

Tell me about the project, the role, or what you’re trying to make.

magnus@builtbymagnus.com

Ryan MorrisonSocial media + creative productionDownload PDF

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